In Charleston, we know there is a gap and it may make you feel limited, and you may even find yourself going bananas in this republic, but we have a little Victorian secret for you: Between Church and State streets, you will find Utopia, where you will not be “malled” over.

Living Roots: Tell us the history of Utopia.

Beki Crowell: Twenty years ago this October, my husband, Sherman Evans, and I opened Utopia on Broad Street, turning more than a few heads. At the time, there was little to be found in Charleston for the young, hip and progressive in the way of fashion. Surrounded by lawyers’ offices, real estate businesses and banks, we definitely stood out on Charleston’s historic Broad Street. Our customers have grown up quite a bit, but they are still current and stylish and love the selective choices offered in Utopia.

Now our shop showcases designs from artists locally as well as from all over the globe. Some favorite lines would be the fun, colorful, bold fashions by Desigual of Spain; artistic designs by Kelly Lane of Pittsburgh; Cydwoq shoes, handmade in California; and Cop-Copine of Paris. All of our jewelry is primarily handmade by local artists. The walls of Utopia are covered with my own colorful and sensual paintings, which are also for sale. The mix of art with artistic fashions is definitely one of the qualities that sets us apart from other boutiques.

Living Roots: How do you anticipate trends?

Beki Crowell: I have always been the kind of buyer who is aware of the latest trends
and yet focuses essentially on what appeals to my artistic eye. I am drawn to some of the more avant-garde styles of French Canadian designers, for instance, as well as the bright, colorful, artistic designs by Spanish designers. So while I incorporate the latest trends, such as skinny jeans and leggings, I am not a slave to the trend and lean toward the fashions that are unique, comfortable and artistic and tend to be more timeless.

Living Roots: What is your recipe for longevity?

Beki Crowell: I would say that my recipe for longevity lies in my spiritual perspective on life. I
believe that what I focus my attention on is what I will create in my experience. So rather than paying attention to the news, the reports about the economy and talk of recession, I keep my attention on what I want to create, not on the thoughts that make me fearful and worried about the future. Another important aspect to our success would be our attention to customer service and making meaningful connections with our customers as our primary intention, even more important than making the sale.

To see the fashions and art of Utopia, visit www.utopiacharleston.com, or better yet, visit in
person at 27 Broad St. for the full Utopian experience.